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Google Search Preview Tool

See how your website might appear in Google search results

Understanding Google Search Previews

Desktop vs. Mobile Search Results
Google displays search results differently depending on the device. Optimize for both desktop and mobile users.

Desktop Search Results

  • Titles typically display up to ~60 characters
  • Descriptions display up to ~160 characters
  • Wider layout with more horizontal space
  • Larger text size

Mobile Search Results

  • Titles typically display up to ~40 characters
  • Descriptions display up to ~120 characters
  • Narrower layout with elements stacked more vertically
  • Smaller text size to fit mobile screens
Why is Your Search Snippet Important?
  • It's your first impression in search results
  • A compelling snippet can improve click-through rates
  • It helps users understand if your page matches their search intent
  • Google may use your meta title and description to create the snippet
Best Practices for Optimizing Your Search Snippet
  • Title Tags: Keep titles under 40-60 characters to avoid truncation on all devices
  • Meta Descriptions: Write compelling descriptions under 120-160 characters
  • Front-load Important Information: Put key information at the beginning of titles and descriptions
  • Include Keywords: Naturally incorporate relevant keywords in both title and description
  • Call to Action: Include a subtle call to action in your description when appropriate
  • Uniqueness: Create unique titles and descriptions for each page
  • Relevance: Ensure your snippet accurately represents your page content
Important Notes
  • Google may rewrite your title and description if it believes a different snippet would better serve users
  • This tool provides an approximation - actual search results may vary
  • Rich results (with stars, images, etc.) require structured data markup
  • Google's display of search results changes over time, so best practices may evolve

About Rich Snippets

Rich snippets are enhanced search results that display additional information beyond the standard title, URL, and description. They can significantly improve your visibility and click-through rates in search results.

Types of Rich Snippets

Product Rich Snippets

  • Display price, availability, and ratings
  • Help products stand out in search results
  • Can increase click-through rates for e-commerce sites

Review Rich Snippets

  • Show star ratings and review counts
  • Build trust with potential visitors
  • Particularly valuable for local businesses

Recipe Rich Snippets

  • Display cooking time, ratings, and calories
  • Can include images in search results
  • Help recipe content stand out

Event Rich Snippets

  • Show date, time, and location
  • Help events get discovered
  • Can appear in Google's event carousel

FAQ Rich Snippets

  • Display frequently asked questions directly in search results
  • Expand to show answers when clicked
  • Take up more space in search results

Article Rich Snippets

  • Show publication date and author
  • Can appear in Top Stories carousel
  • Help establish content as authoritative

How to Implement Structured Data

Rich snippets are generated from structured data on your website. There are three main formats for implementing structured data:

JSON-LD (Recommended)

JSON-LD is Google's recommended format. It's added to the <head> or <body> of your page as a <script> tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example Product",
  "description": "This is an example product",
  "offers": {
    "@type": "Offer",
    "price": "19.99",
    "priceCurrency": "USD"
  }
}
</script>

Microdata

Microdata is added directly to the HTML elements that contain the relevant content.

<div itemscope itemtype="https://schema.org/Product">
  <h1 itemprop="name">Example Product</h1>
  <p itemprop="description">This is an example product</p>
  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
    <span itemprop="price">19.99</span>
    <meta itemprop="priceCurrency" content="USD">
  </div>
</div>

RDFa

RDFa is similar to Microdata but uses different attributes.

<div vocab="https://schema.org/" typeof="Product">
  <h1 property="name">Example Product</h1>
  <p property="description">This is an example product</p>
  <div property="offers" typeof="Offer">
    <span property="price">19.99</span>
    <meta property="priceCurrency" content="USD">
  </div>
</div>

Best Practices

  • Use the most specific type possible for your content
  • Include all required properties for your chosen schema type
  • Test your structured data with Google's Rich Results Test
  • Implement structured data on all relevant pages, not just the homepage
  • Keep your structured data up to date, especially for prices and availability
  • Don't mark up content that is not visible to users
  • Follow Google's structured data guidelines to avoid penalties

Note: While structured data helps Google understand your content better, it doesn't guarantee rich snippets will be displayed. Google algorithmically determines when to show rich results.