Free Tool

Google Analytics 4 (GA4) Checker

Verify if Google Analytics 4 is properly implemented on your website

Check Google Analytics 4 Implementation
Enter a website URL to verify if Google Analytics 4 (GA4) is properly implemented
This tool checks for GA4 tracking code, measurement ID, and implementation issues

Google Analytics 4 Education Center

Learn everything you need to know about Google Analytics 4 (GA4) - from basics to advanced implementation

Understanding Google Analytics 4
The next generation of analytics that provides smarter insights and helps you comply with evolving privacy standards

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, designed to provide a more comprehensive understanding of how users interact with your website and apps. Unlike its predecessor, Universal Analytics (UA), GA4 uses an event-based data model that works across platforms and doesn't rely primarily on cookies.

Why GA4 is Important for Website Owners

Future-Proof Analytics

With the phasing out of third-party cookies and increasing privacy regulations, GA4 is designed to work with or without cookies or identifiers.

Cross-Platform Tracking

GA4 unifies user journeys across websites and apps, providing a holistic view of how users interact with your business.

Advanced Insights

Machine learning-powered insights help you understand customer behavior and take action on those insights.

Privacy-Centric

Built with privacy at its core, GA4 helps businesses comply with regulations like GDPR and CCPA.

Universal Analytics Sunset

Universal Analytics stopped processing data on July 1, 2023. If you haven't migrated to GA4 yet, you're missing valuable data. Set up GA4 as soon as possible to ensure continuous data collection.